Pre Fall Collections 2012! Stop! Rewind! Pre Fall?

Celine Pre Fall 2012
3.1 Phillip Lim Pre Fall 2012

Stella McCartney 2012
Chloé Pre Fall 2012

Pre Fall 2012? What are you talking about?! It's not even proper Winter yet and here are the Pre Fall 2012 collections popping up everywhere! Come on! What is this? "Pre Fall" like the "Cruise" or "Resort" collections is an interseasonal collection that hits the shops in May. The smaller Pre Fall collections may be regarded as a teaser to the proper autumn/winter collections that are shown in March and are available before, well, fall. They don't involve the usual hustle and bustle of runway shows as the clothes are presented on static models. With Pre Fall the fashion industry cleverly bridges the gap between the spring/summer and autumn/winter collections. Whereas the resort collections have a raison d'être (jetting off to warmer climates during winter months), I guess the pre fall collections were created to secure the fashion houses' cash flow and get those credit cards bending in between the big seasons, and also give those editors and bloggers something to write about (great fillers if you don't know what to write about)! And living in the Northern Hemisphere where the weather doesn't change that dramatically year round, this is stuff you can wear regardless of seasons. Actually I admit it's quite wearable stuff. Confused? I bet! Do I sound like I'm talking to myself? Oh well, here is a small edit of my faves.


Fashionistable said...

I totally understand and enjoyed your personal ramble. Xxxx

Mónica C. Welton said...



Victoria said...

Don't worry I feel the same sometimes in my blog...just talking to myself...I always enjoy Chloe and Celine collections :)

Not Just A Pretty Dress said...

Actually what often confuses me is the speed of fashion! I completely agree with your observations and really like your thoughts and faves (the minimalist silhoeutte is - once again -back!).

The PvdH Journal said...

There was a great article on the FT about this. Having said that, it seems that it is this mid collections which are driving the sales for many designers as they tend to be the most wearable. Wearability can be contested for this particular pre fall and I think many designers like Prabal Gurung have done exceptionally well.

Imo said...

I prefer style over fashion simply because fashion changes so quickly and style is so personal and unique. I do like boyish silhouettes and lots of layers.

shooting star said...

these are definitely very wearable and i agree with ur observation on the fashion houses keeping their cash flow in..actually...the markets have shifted to asia where there is a warmer winter..so this collection is very saleable there!!